On February 7–8, ICIW returned to Red Bull 24 Hours as an official sponsor, following last year’s successful partnership in Gothenburg at Karlatornet. Red Bull 24 Hours is built around one relentless challenge: how far can a team push a single treadmill in 24 hours. Six teams line up, each with one treadmill and a squad of runners who tag in and out throughout the day and night. Some runs are short and explosive, others long and steady, all adding to the team’s total distance.

All teams were equipped with custom outfits and our latest collection was on display. At our booth, visitors could enjoy fun and interactive activities and we also offered a personalized printing station, allowing participants to add their names to their gear and creating a truly memorable takeaway.

To support performance and recovery throughout the race, we partnered with FLOWLIFE to create a dedicated recovery zone, giving runners a space to recharge during the demanding 24 hours.

ICIW also competed with our own team, led by Joanna Swica. Together with 10 committed runners, the team logged an impressive 330+ kilometers, showcasing outstanding endurance, teamwork and determination.

An unforgettable weekend from start to finish. We’re proud to have brought ICIW energy to every corner of this epic event.